Emva kweLevi's (Levi's), enye ingxilimbela yempahla nezihlangu yabhengeza ukugxothwa emsebenzini.
I-CEO yeNike (NKE) uJohn Donahoe uxelele abasebenzi kwi-imeyile yenkampani yonke ukuba inkampani igxotha i-2% yabasebenzi bayo kwaye ayilindelanga ukuba ukugxothwa kwabasebenzi kuchaphazele abasebenzi basevenkileni, abasebenzi beziko lokuhambisa, okanye abasebenzi kwiqela layo lokuvelisa izinto ezintsha.
Ekupheleni kukaMeyi 2023, iNike inabasebenzi abangama-83,700, oko kuthetha ukuba abasebenzi abangaphezu kwe-1,600 baza kugxothwa. Ngomhla we-19 kuFebruwari, intatheli yaqhagamshelana neNike China, kwaye ukusukela ngentsimbi ye-0:00 ngomhla wama-20, akukho mpendulo yafumanekayo.
I-CEO yeNike ithi ukuncitshiswa kwemisebenzi kuyinyaniso ebuhlungu '
I-CEO uJohn Donahoe uthe inkampani isebenzisa izixhobo zokutyala imali eninzi kwiindidi zeembaleki, iimpahla zabasetyhini kunye neendidi zaseJordan. Ephendula ukugxothwa kwabasebenzi, uJohn Donahoe uthe, “Le yinyaniso ebuhlungu endingenakuyithatha lula. “Asidlali kakuhle okwangoku kwaye ekugqibeleni kufuneka sizibambe kunye neqela lam elikhokelayo.”
Irenti ephezulu kunye namazinga enzala kukhokelele abathengi ukuba banciphise ukuthenga izinto ezibiza kakhulu, nto leyo ekhokelela kwiinkampani zempahla yezemidlalo ezifana neNike kunye neAdidas ukuba zilumkise ukuba abathengisi banciphisa ii-odolo ngeendlela zokuthengisa ngobuninzi.
Enyanisweni, kwintlanganiso yengeniso ngoDisemba 21 kunyaka ophelileyo, abaphathi beNike batyhile isicwangciso sokuyekiswa kwabasebenzi. Kwintlanganiso yentlanganiso yekota yesibini yonyaka-mali ka-2024, uJohn Donahoe uthe iNike ikhangela amathuba okufezekisa ukonga iindleko eziqokelelweyo ukuya kuthi ga kwi-$2 yeebhiliyoni kwiminyaka emithathu ezayo, kunye nokonga okunokwenzeka kwiindawo ezifana nokwenza lula ukuqokelela iimveliso, ukwandisa ukusetyenziswa kwe-automation kunye netekhnoloji, ukwenza umbutho ube lula, kunye nokusebenzisa isikali senkampani ukuphucula ukusebenza kakuhle.
Ngale ndlela, umjikelo wangoku wokuyekiswa kwabasebenzi yiNike nge-2% ukwayinxalenye yesicwangciso sokonga iindleko. INike ikwathe kwingxelo yayo yengeniso ukuba inkampani ithatha amanyathelo okwenza umbutho wayo ube lula, okulindeleke ukuba uhlawule malunga ne-$400 yezigidi ukuya kwi-$450 yezigidi kwiindleko zokulungiswa kwangaphambi kwerhafu, uninzi lwazo oluya kuqatshelwa kwikota yesithathu yonyaka-mali ka-2024, ikakhulu ngenxa yokuyekiswa kwabasebenzi.
Ukonga iindleko eziqokelelweyo ze-$2 yeebhiliyoni kwiminyaka emithathu ezayo kwiindidi ezifana neempahla zabasetyhini kunye neJordan zibonwa njengendlela yokuvuselela ukukhula.
Ingxelo yezemali yeNike yekota yesibini yonyaka-mali ka-2024 (2023.8.31-2023.11.30) ibonisa ukuba ngexesha lengxelo, ingeniso yeNike ibiyi-13.4 yeebhiliyoni zeedola zaseMelika, ukunyuka kwe-1%, inzuzo epheleleyo ibiyi-1.6 yeebhiliyoni zeedola zaseMelika, ukunyuka kwe-19%, kwaye ingeniso iyonke ibiyi-44.6%, xa kuthelekiswa ne-42.9% kwixesha elifanayo kunyaka ophelileyo.
Ngokweengingqi, ingeniso eGreater China inyuke nge-4% unyaka nonyaka ukuya kwi-$1,863 yezigidi kunye ne-8% unyaka nonyaka ngokwemali engaguqukiyo. IGreater China ikwangummandla wesibini okhula ngokukhawuleza eNike. Xa sijonga amashishini ahlukeneyo eNike eGreater China, ingeniso yezihlangu yehle nge-1% unyaka nonyaka ukuya kwi-$1.361 yezigidigidi, iimpahla zonyuka nge-19% unyaka nonyaka ukuya kwi-$469 yezigidigidi, kwaye izixhobo zonyuka nge-32% unyaka nonyaka ukuya kwi-$33 yezigidigidi.
Umfanekiso weskrini wengeniso yeNike
I-Nike China ikwavakalise esidlangalaleni ukuba ummandla we-Greater China ukhule kangangeekota ezintlanu zilandelelana. UJohn Donahoe uthe kwintlanganiso yenkomfa ukuba e-Greater China, ukuthengiswa kweevenkile ezibonakalayo ze-NIKE kufikelele kukukhula okuphindwe kabini ngexesha leMini yeSizwe, kwaye i-Nike iphinde yadlula eli shishini ngexesha le-11.11 yaba luphawu lwezemidlalo oluphambili kwi-Tmall.
Umnxeba opheleleyo wenkomfa kwaye iNike ikhuphe i-imeyile yokuyekiswa, iNike iza kugxila kuphuhliso olulandelayo lwemidlalo yokubaleka, iimpahla zabasetyhini kunye namashishini amathathu aseJordan.
UJohn Donahoe uthe kwintlanganiso yenkomfa ukuba uphawu lweJordan luba lolona phawu lwesibini ngobukhulu lwezihlangu eMntla Melika, oko kukuthi uphawu olukhulu emva kweNike. Ishishini labasetyhini leNike lixabisa malunga ne-$9 yeebhiliyoni kwaye likhule ngenani elinye kwiminyaka emithathu edlulileyo. Utyhile ukuba ama-40 ekhulwini amalungu eNike ngabathengi abangabasetyhini, “benza ipesenti enkulu yamalungu amatsha, kwaye imfuno yamalungu ikhula ngokukhawuleza.” Sibona ithuba elikhulu lokukhonza loo mthengi ngcono ngokuhlangabezana neemfuno zabo zokusebenza kunye nendlela yokuphila.”
Igagasi lokuyekiswa emsebenzini alinakuyeka.
I-H&M ivala i-20% yeevenkile zayo eSpain kwaye inciphisa imisebenzi ephantse ibe yi-600
Inkampani enkulu yefashoni ekhawulezayo yaseSweden i-H&M ibhengeze ukuvalwa kwe-20% yeevenkile zayo eSpain, nto leyo echaphazela abasebenzi abangama-588. ISpain likhaya lembangi yayo uZara, ebisoloko ixabisa i-H&M kwiminyaka yakutshanje, kwaye le nkampani yaseSweden inexabiso elingaphantsi kwesiqingatha sexabiso lemarike lenkampani yaseSpain elingaphezulu kweebhiliyoni zeerandi.
Le nkampani yaseSweden okwangoku ineevenkile ezimalunga ne-133 kunye nabasebenzi abangama-4,000 eSpain, apho iceba ukuvala abangama-28. Ukuphendula ukuvalwa kweevenkile, isithethi senkampani yaseSweden sithe sihlala sivavanya ipotifoliyo yevenkile yaso ukuze sifumane iivenkile ezifanelekileyo kwiindawo ezifanelekileyo ukuze zihlale zikhuphisana.
Ukuncitshiswa kwemisebenzi kuyamangalisa kwi-H&M, eyanyusa imivuzo eSpain kunyaka ophelileyo ngenxa yemibhikisho yabasebenzi.
ULevi's ubhengeze ukunciphisa imisebenzi kwihlabathi liphela phakathi kwe-2 kunye ne-3,000
Ngokutsho kweReuters ngexesha lama-25 lendawo, i-LEVI Strauss & Co (LEVI.N), inkampani engumzali wenkampani yempahla ephambili kwihlabathi iLevi's, ibhengeze ngoLwesine:
Iipesenti ezili-10 ukuya kwezili-15 zemisebenzi yeenkampani zehlabathi ziya kuncitshiswa ukuze kuncitshiswe iindleko. Oku kuya kubangela intlawulo yohlengahlengiso oluqala kwi-110 yezigidi zeerandi ukuya kwi-120 yezigidi zeerandi kwikota yokuqala.
ILevi's iqeshe abantu abamalunga nama-20,000 kwihlabathi liphela, kuquka abamalunga nama-5,000 kwikomkhulu lenkampani.
Le nkampani ikwanike umbono wentengiso nenzuzo ka-2024 ongazange ufikelelwe kulindelo lweWall Street.
UChip Bergh, uMongameli kunye ne-CEO yeLevi Strauss & Co, uthe:
“Nangona unyaka ka-2023 ubungunyaka onzima, siwugqibile kakuhle unyaka kwaye ndinethemba ngekamva. Ndithembele ngokupheleleyo kuMichelle njengomlandeli wam, kwaye kunye neqela lethu lonke, baya kuyibeka inkampani kwindawo ephumelelayo kwinqanaba elilandelayo lokukhula kwayo.”
ILevi's luphawu oludumileyo lweejini, olwasekwa ngusomashishini ongumJuda uLevi Strauss. Ngo-1853, uLevi Strauss waseka iLevi Strauss & Co, umenzi wee-ovaroli zekhanvasi. Le nkampani.
Ngo-1873, yena kunye neqela elithile labantu, uJACOB DAVIS, babhalise ilungelo elilodwa lomenzi wechiza “weenzipho ezinde” ezazisetyenziswa kwiibhulukhwe zabo zejini, nto leyo eyayiphawula ukuzalwa kweebhulukhwe zokuqala zejini.
Kuluhlu lweeBrand ezingama-500 eziphambili kwihlabathi ngo-2018, iLevi's ibekwe kwindawo ye-111
UJose Neves, umseki wenkampani ye-intanethi yorhwebo olukumgangatho ophezulu iFarfetch, ugxothiwe kule nkampani waza wagxothwa abasebenzi bayo abangama-30%
NgoLwesine ngokuhlwa, inkampani enkulu yezorhwebo nge-elektroniki yaseMzantsi Korea iCoupang ibhengeze ukuba iFarfetch Ltd. UJose Neves, umseki weFafac, ugxothiwe njengomphathi omkhulu ngaxeshanye njengoko phantse bonke abaphathi benkampani bagxothwa, baquka uTim Stone, iGosa eliyiNtloko lezeMali; uLuis Teixeira, iGosa eliyiNtloko lezoMsebenzi; uElizabeth Von Der Goltz, iGosa eliyiNtloko lezeFashoni kunye nezorhwebo; kunye noKelly Kowal, intloko yeFarfetch Platform Solutions.
UJose Neves uza kuqhubeka esebenza njengomcebisi weCoupang, kwaye uCoupang akasayi kuqesha i-CEO entsha okwangoku. Umsunguli weCoupang uBom Kim kunye neqela elilawulayo baza kuqhuba inkampani.
Emva kokunceda uCoupang nge-$500 yezigidi ekupheleni konyaka ophelileyo, uTang Xiaotang, umseki weGlobal Fashion Investments, waxela kwangaphambili ukuba uMnu. Neves uza kutshatyalaliswa kungekudala kwaye bambalwa abaza kuyinyamezela indlela yakhe yokuphatha emva kokulahlekelwa lilungelo lakhe lokuvota.
UCoupang, okhokelayo ekusombululeni iingxaki zolawulo, uthe inani lemisebenzi liza kuncitshiswa kwaye uza kuba neengxoxo nabo bagxothiweyo ePortugal ngoLwesihlanu naseBritane ngoMvulo. Kubikwa ukuba ukugxothwa kwabantu kufikelela kwi-25-30% yenani lilonke, elilelona pesenti inkulu yokugxothwa kwabantu kushishino lwetekhnoloji kwisithuba esingaphezu konyaka, kuquka uyilo lwemveliso, izisombululo zeqonga kunye namasebe anxulumene nomntu wesithathu.
Ukongeza ekuncitshisweni kwemisebenzi, ukuthengiswa kwezinto ezingezizo ezomsebenzi, iBrown's, kunye nomthengisi weNew Guards Group, kuyaqondakala ukuba kuyaqhubeka.
I-eBay ibhengeze umjikelo wayo wesibini wokuyekiswa kwabasebenzi
Ngomhla wama-24 kweyoMqungu, iintatheli zaseNandu zive ukuba inkampani enkulu ye-e-commerce phesheya kwe-eBay ibhengeze ukugxothwa kwayo. UJamie Iannone, umongameli kunye ne-CEO ye-eBay, uthe kule leta kubo bonke abasebenzi ukuba ukuze incede i-eBay ifikelele ngcono ekukhuleni okuhlala ixesha elide, inkampani iya kunciphisa abasebenzi bayo ngoku ngezikhundla ezimalunga ne-1,000, kwaye olu jikelezo lokugxothwa luya kuchaphazela malunga ne-9% yabasebenzi bexesha elizeleyo kwiinyanga ezizayo. I-eBay iya kunciphisa nenani leekhontrakthi zabasebenzi abatshintshanayo. Kubalulekile ukukhankanya ukuba eli lixesha lesibini kunyaka i-eBay iqalile ukugxothwa kwabasebenzi. NgoFebruwari 2023, i-eBay yabhengeza ukuba iyagxothwa malunga nama-500 abasebenzi, okanye malunga ne-4% yabasebenzi bayo, ngenxa yokuncipha kwenkcitho yabathengi.
Kwileta ye-all-Hands, uJamie Iano ukwakhankanye nokuba inani elipheleleyo lee-header kunye neendleko ze-eBay ngoku zidlule ukukhula kweshishini. Kwakungenxa yokusombulula le ngxaki apho olu tshintsho lwentlangano lwenziwe ukuze kulungelelaniswe kwaye kudityaniswe amaqela athile. “Ukuze sijongane noku, sisebenzisa utshintsho lwentlangano, silungelelanise kwaye sidibanise amaqela athile ukuze siphucule amava ukusuka ekuqaleni ukuya ekupheleni kwaye sihlangabezane ngcono neemfuno zabathengi bethu kwihlabathi liphela.” utshilo uJamie Iano.
Kuyaqondakala ukuba i-eBay yiwebhusayithi yefandesi kunye nokuthenga ekwi-intanethi exhasa abathengi kwihlabathi liphela ukuba bathenge kwaye bathengise izinto kwi-intanethi. Enyanisweni, ngoFebruwari 2023, i-eBay yabhengeza ukuba iyabagxotha abasebenzi abamalunga nama-500, okanye malunga ne-4% yabasebenzi bayo, ngenxa yokuncipha kwenkcitho yabathengi.
Ngokweengxelo zeendaba zaphesheya, izabelo ze-eBay zehle malunga ne-4% ngoNovemba emva kokubonelela ngesikhokelo sengeniso yekota yesine, xa uJamie Iano wathi kwifowuni yomhlalutyi ukuba i-eBay ibone iindlela ezibuthathaka zabathengi kwikota yesine, ngelixa uxinzelelo lokunyuka kwamaxabiso kunye nokunyuka kwamazinga enzala kuqhubeke nokuchaphazela ukuzithemba kwabathengi kwaye kubeka uxinzelelo kwimfuno yezinto ezikhethiweyo.
Ngokwengxelo yezemali yekota yesithathu ka-2023 ekhutshwe yi-eBay, ingeniso epheleleyo ye-eBay kwikota yesithathu yonyaka ophelileyo yayiyi-$2.50 yeebhiliyoni, ukunyuka kwe-5% xa kuthelekiswa ne-$2.380 yeebhiliyoni kwixesha elifanayo kunyaka ophelileyo, ngaphandle kwempembelelo yotshintsho lwezinga lokutshintshiselana, kunye nokunyuka kwe-5%. Kodwa ngaphandle kwe-GAAP, ingeniso epheleleyo yekota yesithathu ye-eBay evela kwimisebenzi eqhubekayo yayiyi-$545 yezigidi, yehle nge-1% ukusuka kwi-$552 yezigidi kunyaka ophelileyo. Ngokweengxelo, ingeniso yekota yesithathu ye-eBay kunye nenzuzo ehlengahlengisiweyo ngesabelo idlule kulindelo lwabahlalutyi beWall Street, kodwa umbono wabahlalutyi wekota yesine yengeniso yemali ka-2023 kunye nenzuzo ehlengahlengisiweyo ngesabelo ilahlekile kulindelo, ikakhulu ngenxa yokuchitha imali okubuthathaka kwabathengi ngenxa yokunyuka kwamaxabiso e-United States, kunye nokhuphiswano oluvela kubachasi abanjengoAmazon luya lusiba nzima ngakumbi.
Ukongeza kwingcinezelo evela kwi-e-commerce yasekuhlaleni eMelika, kwiminyaka yakutshanje, i-e-commerce emelwe yiTemu kunye neSHEIN yaseTshayina nayo inciphisa isabelo se-eBay. Abanye abantu abangaphakathi kushishino baxelele iintatheli zaseNandu ukuba ukuqikelela kweshishini ngeqonga le-e-commerce laseTshayina elingaphandle kolwandle kunethemba elikhulu. “Kukho uluvo oluqhelekileyo lokuba ulawulo lwehlabathi luyinto yexesha, ukuba uthotho lokubonelela kunye namandla okusebenza anamandla kakhulu.”
Imithombo: iSouthern Metropolis Daily, iGlobal Fashion Investment, iQonga leLaphu leeMpahla
Ixesha leposi: Feb-27-2024