Uluhlu lwango-2023 (20) “lweemveliso ezingama-500 eziPhakamileyo kwiHlabathi”, oluqulunqwe ngokukodwa yiWorld Brand Lab, lwabhengezwa eNew York nge-13 kaDisemba. emhlabeni.

Phakathi kwabo, iimpawu ezine ezilukiweyo kunye neengubo kwishishini lempahla kunye nempahla zidweliswe, ngokulandelanayo: Hengli (petrochemical, textile 366), Shenghong (petrochemical, textile 383), Weiqiao (textile 422), Bosideng (impahla kunye nempahla 462), ye apho iBosideng lishishini elitsha elidwelisiweyo.

Makhe sijonge ezi mpawu zamalaphu kunye nempahla ezikhethiweyo njengezona ziphezulu 500 zeempawu zehlabathi!

Amandla rhoqo

Uphawu lweHengli lubekwe kwindawo yama-366, engunyaka wesithandathu olandelelanayo woluhlu lwe "Hengli" "World Top 500 brands", kwaye yamkelwa ngokusemthethweni njengenye "yeempawu ezibalaseleyo zaseTshayina".

Ukutyhubela iminyaka, uphawu lwe-"Hengli" luphumelele ukuqondwa ngamxhelo mnye kwihlabathi kunye neengcali ngenxa yokukhula kwalo okuqhubekayo kwinqanaba leshishini, igalelo elibalaseleyo kushishino kunye negalelo lentlalontle.I-brand ye-"Hengli" ngo-2018 okokuqala ngqa kwi-"World's Top 500 brands" kuluhlu lwama-436, kwiminyaka emithandathu edlulileyo, indawo ye-"Hengli" inyuke ngeendawo ze-70, ibonisa ngokupheleleyo impembelelo ye-brand "Hengli", isabelo semarike, ukunyaniseka kwe-brand. kunye nobunkokeli behlabathi buyaqhubeka nokuphucula.

Ngokweengxelo, ngokusekwe kuqoqosho lokwenyani, ukulinywa nzulu kwamashishini aluncedo, kunye nokuzabalazela ukudala ibhenchmark entsha kushishino lwehlabathi, kukubeka i-Hengli ngobuchule.Okulandelayo, phambi kokhuphiswano lwehlabathi lwemveliso, "iHengli" iya kuqhubeka nokubambelela kwinjongo yantlandlolo, ibambelele kubuchule obutsha, iphonononge ngenkuthalo uphuhliso olwahlukeneyo lweempawu, ukwakha iimpawu zebhrendi, ukomeleza ukukhuphisana kwebhrendi, kwaye ngokungagungqiyo ukuya kwinjongo "I-brand yodidi lwehlabathi".

Sheng Hong

I-Shenghong ibekwe kwindawo yama-383 phakathi kweempawu eziphezulu ezingama-500 eHlabathini, inyuke ngeendawo ezi-5 ukusuka kulo nyaka uphelileyo.

Kuxelwe ukuba i-Shenghong yangena kwiimpawu eziphezulu ze-500 zehlabathi okokuqala ngqa ngo-2021, ibeka i-399th.Ngo-2022, i-Shenghong yaphinda yakhethwa kuluhlu lweempawu eziPhezulu zeHlabathi ezingama-500, ibekwe kwindawo yama-388.

Njengeshishini elikhokelayo kushishino, iShenghong inoluvo oluphezulu loxanduva "lokuhlola indlela yophuhliso lomgangatho ophezulu weshishini", igxile kumacala amathathu "amandla amatsha, ukusebenza okuphezulu kwezinto ezintsha, kunye ne-low-- Ikhabhoni eluhlaza”, kwaye ikhokelela ekuvelisweni kwezenzululwazi kunye nethekhinoloji ngokuqala, ukoyisa uninzi lwetekhnoloji engundoqo kunye nokukhokelela kuphuhliso olukumgangatho ophezulu woshishino;Iphuhliswe ngempumelelo i-photovoltaic EVA yokuqhawula i-monopoly yangaphandle kwaye izalise izikhewu zasekhaya, kunye nomthamo wangoku wokuvelisa iitoni ze-300,000 / ngonyaka;Ulugqibe ngempumelelo uvavanyo lokulinga lwe-POE, lwaqonda ukuzimela okupheleleyo kwe-POE catalyst kunye neseti epheleleyo yetekhnoloji yokuvelisa, kwaye yaba lishishini lodwa e-China kunye nobugcisa obuzimeleyo bemveliso ye-photovoltaic EVA kunye ne-POE ezimbini zezinto eziphambili zefilimu ye-photovoltaic.

Ngakolunye uhlangothi, kugxininise kwimfuno yemarike yasekhaya kunye nokunceda ukufezekisa injongo "yekhabhoni ephindwe kabini", i-Shenghong iphonononga ngenkuthalo indlela entsha yophuhliso lohlaza kwaye ivelisa izinto ezintsha zokudala ikhonkco leshishini lekhabhoni elibi eliluhlaza.Isityalo se-carbon dioxide eluhlaza semethanol sase-Shenghong Petrochemical samkela itekhnoloji ye-patent ye-ETL ephuhlileyo kwihlabathi, eyilelwe ukufunxa iitoni ze-150,000 ye-carbon dioxide ngonyaka, enokuguqulwa ibe yi-100,000 yeetoni ze-methanol eluhlaza ngonyaka, emva koko isetyenziselwe ukuvelisa uhlaza. izixhobo ezintsha eziphezulu.Ekunciphiseni ukukhutshwa kwekhabhoni, ukuphucula imeko-bume yendalo kunye nokwandisa ikhonkco loshishino oluluhlaza, inokubaluleka okulungileyo kunye nesiphumo esibalulekileyo sokulinganisa.

Ngokutsho kweengxelo, kwixesha elizayo, i-Shenghong iya kuhlala ibambelele kuphuhliso loqoqosho lokwenyani, ithathe ingcambu kuphuhliso olukumgangatho ophezulu, ithembele kubuchule bezesayensi nezobuchwepheshe kunye nobuchwepheshe obuluhlaza, yandise ngakumbi ikhonkco lezoshishino, yenza "konke" ukwenza " ogqwesileyo” kumthombo weshishini, ukwenza “okhethekileyo” ukwenza “eziphezulu” iimveliso ezisezantsi, kwaye uzame ukuba yinkokeli kuphuhliso olukumgangatho ophezulu kunye nomkhondo wenguqu nokuphuculwa kwemizi-mveliso.

Wei Bridge

I-Weiqiao ibekwe kwindawo yama-422 kweyona mveliso iphezulu yeHlabathi engama-500, inyuke ngeendawo ezingama-20 ukusuka kulo nyaka uphelileyo, kwaye lo ngunyaka wesihlanu olandelelanayo apho i-Weiqiao Venture Group idweliswe kwezona mpawu ziphezulu ezingama-500 zehlabathi.

Ukusukela ngo-2019, iQela le-Weiqiao Venture liye labeka phakathi kweempawu eziphambili zeHlabathi ezingama-500 okokuqala, yaba ngamashishini aphezulu angama-500 eHlabathini kunye neyona mveliso iphezulu ye-500 yehlabathi, kwaye ibandakanyiwe kuluhlu iminyaka emihlanu ilandelelana.Ngokweengxelo, kwixesha elizayo, i-Weiqiao Venture Group iya kuqhubeka nokuphucula izakhono zolawulo lohlobo, yenza umsebenzi olungileyo kulwakhiwo lophawu, ibambelele kubuchule bomgangatho wokusa, umgangatho webrand yomthi, iphucule ngakumbi ukhuphiswano lwentengiso kunye nefuthe le “Weiqiao” iimveliso zebrand, ngokukhutheleyo udale uphawu oludumileyo lwehlabathi, kwaye uzame ukwakha "uphawu lwe-Weiqiao", kwaye uzame ukwenza ishishini leminyaka elikhulu ubudala.

IsiXeko saseBosideng

I-brand ye-Bosideng ibeka i-462nd, yinto yokuqala yokukhethwa kwe-brand.

Njengophawu oluphambili lwebhatyi ezantsi eTshayina, iBosideng igxile kwibala lebhatyi ephantsi iminyaka engama-47, kwaye izimisele ukukhuthaza ukuguqulwa kwebhatyi ephantsi ukusuka kumsebenzi omnye we-thermal ukuya kwisayensi, imfashini kunye nokuguqulwa kohlaza, ukubonelela ngobuchwephesha obungakumbi. kunye neemveliso zebhatyi eziphantsi zenzululwazi kubathengi basekhaya nabangaphandle.

I-Bosidang ibekwe "njengengcaphephe yebhatyi ekhokelayo kwihlabathi", kwaye ukuqondwa kophawu lwayo kumiliselwe ezintliziyweni zabantu.Ngokusebenzisa ubuchule besayensi kunye nobuchwephesha, iBosidang iseka unxibelelwano olufudumeleyo nabathengi.Ireyithi yokukhankanywa kwe-brand yokuqala, i-net ncomo yexabiso kunye nenqanaba legama lokuqala kushishino, kunye ne-Bosidang phantsi ibhatyi ithengisa kakuhle kumazwe angama-72 kuquka i-United States, iFransi ne-Itali.

Kwiminyaka yakutshanje, ukusebenza kukaBosideng kuye kwanda, kwaye uphawu luye lwaqatshelwa ngokubanzi yimarike kunye nabathengi.Akunjalo kuphela ngokusebenza kwayo, kodwa nangophando oluluqilima lwe-brand kunye nophuhliso kunye nobuchule obutsha ngokwemiqathango yeemveliso.

Ngokusekelwe kuyilo olutsha kunye nobuchwepheshe obunelungelo elilodwa lomenzi, iBosideng iye yakha i-matrix eselula, yamazwe ngamazwe kunye neyantlukwano yemveliso, equka ukukhanya kunye nebhatyi ephantsi, ikhululekile yangaphandle kunye nolunye uchungechunge olutsha, kunye nebhatyi yokuqala yomsele olu didi olutsha, oluphumelele iimbasa ezininzi zamazwe ngamazwe kunye amabhaso oyilo.

Ukongeza, ngokubonisa kwiVeki yeFashoni yaseNew York, iVeki yeFashoni yaseMilan, iVeki yeFashoni yaseLondon, ethatha inxaxheba kwimisebenzi yohlobo olunzima olunje ngeChina Brand Day, iBosideng iqhubekile nokwakha uphawu oluphezulu olunokubakho kwaye ibhale amanqaku aphezulu okunyuka kweempawu zasekhaya. kwixesha elitsha.Ukuza kuthi ga ngoku, iBosideng ibiyintshatsheli yokuthengisa ibhatyi ephantsi kwimakethi yaseTshayina iminyaka engama-28, kwaye isikali sebhatyi esezantsi sihamba phambili.

Uphawu luphawu lomgangatho, inkonzo, isidima sisixhobo esingundoqo samashishini ukuba athathe inxaxheba kukhuphiswano, sijonge phambili ngakumbi nangakumbi kwiimveliso ezilukiweyo kunye neempahla zokwakha amashishini odidi lokuqala nokwakha uphawu oludumileyo lwehlabathi.

Imithombo: Izihloko zemichiza yefayibha, iTelephu kunye neMphatho yeVeki, i-Intanethi