Uluhlu “lweeBrand ezingama-500 eziphambili kwihlabathi” luka-2023 (20), oluhlanganiswe yiWorld Brand Lab kuphela, lwabhengezwa eNew York ngoDisemba 13. Inani leebrand zaseTshayina ezikhethiweyo (48) lidlule iJapan (43) okokuqala, libekwe kwindawo yesithathu kwihlabathi.
Phakathi kwazo, kukho iimpawu ezine zelaphu nezempahla ezikwishishini leempahla zelaphu nezempahla, ngokulandelelana kwazo: iHengli (i-petrochemical, i-textile 366), iShenghong (i-petrochemical, i-textile 383), iWeiqiao (i-textile 422), iBosideng (impahla nezempahla 462), apho iBosideng lishishini elitsha elikuluhlu.
Makhe sijonge ezi mpawu zelaphu nezempahla ezikhethwe njengezona mpawu ziphezulu ezingama-500 kwihlabathi liphela!
Amandla angapheliyo
Uphawu lweHengli lubekwe kwindawo yama-366, unyaka wesithandathu ngokulandelelana kuluhlu lwe-“Hengli” “iimpawu eziphambili ezingama-500 zehlabathi”, kwaye lwaqatshelwa ngokusesikweni njengenye “yeempawu ezibalaseleyo zaseTshayina”.
Kwiminyaka edlulileyo, uphawu lwe-“Hengli” luye lwafumana ukuqatshelwa ngazwi linye lihlabathi kunye neengcali ngenxa yokukhula kwalo okuqhubekayo kobungakanani beshishini, igalelo elibalaseleyo kushishino kunye negalelo loluntu. Uphawu lwe-“Hengli” ngo-2018 okokuqala ngqa kuluhlu lwe-“Top 500 Brands” olukwindawo yama-436, kwiminyaka emithandathu edlulileyo, udidi lwe-“Hengli” lunyuke ngeendawo ezingama-70, nto leyo ebonisa ngokupheleleyo impembelelo yophawu lwe-“Hengli”, isabelo semarike, ukuthembeka kophawu kunye nobunkokeli behlabathi kuyaqhubeka nokuphucula.
Ngokweengxelo, ngokusekelwe kuqoqosho lokwenyani, ukulima ngokunzulu amashishini anenzuzo, kunye nokuzama ukudala umlinganiselo omtsha kushishino lwehlabathi, yindlela uHengli abeka ngayo izinto ngokwesicwangciso sakhe. Okulandelayo, xa ejongene nokhuphiswano lwehlabathi lweempawu, i-"Hengli" iya kuqhubeka inamathela kwinjongo yokuqala, inamathele kwizinto ezintsha, ihlolisise ngenkuthalo uphuhliso olwahlukeneyo lweempawu, yakhe iimpawu zeempawu, iphucule ukhuphiswano lweempawu, kwaye ihambe ngokungagungqiyo isiya kwinjongo "yophawu olukumgangatho wehlabathi".
Sheng Hong
IShenghong ibekwe kwindawo yama-383 phakathi kweempawu ezingama-500 eziphambili kwihlabathi liphela, inyuke ngeendawo ezi-5 ukusuka kunyaka ophelileyo.
Kubikwa ukuba uShenghong ungene kwiibhrendi ezingama-500 eziphambili kwihlabathi okokuqala ngo-2021, ebekwe kwindawo yama-399. Ngo-2022, uShenghong waphinda wakhethwa kuluhlu lweebhrendi ezingama-500 eziphambili kwihlabathi, ebekwe kwindawo yama-388.
Njengeshishini eliphambili kushishino, uShenghong unoxanduva olukhulu "lokuhlola indlela yophuhliso olusemgangathweni woshishino", ugxile kwiindlela ezintathu "zamandla amatsha, izixhobo ezintsha ezisebenzayo, kunye noluhlaza oluphantsi kwekhabhoni", kwaye ukhokela uyilo lwesayensi nobuchwepheshe oluvela kwimvelaphi, oyisa iiteknoloji eziphambili ezininzi kwaye ekhokela uphuhliso olusemgangathweni woshishino; Uphuhlise ngempumelelo i-photovoltaic EVA ukuze aphule i-monopoly yangaphandle kwaye azalise izikhewu zasekhaya, enomthamo wangoku wemveliso weetoni ezingama-300,000 ngonyaka; Uphumelele ngempumelelo uvavanyo lwe-POE, waqonda ukuzimela okupheleleyo kwe-POE catalyst kunye neseti epheleleyo yetekhnoloji yemveliso, kwaye waba lishishini kuphela eTshayina elinetekhnoloji yemveliso ezimeleyo ye-photovoltaic EVA kunye ne-POE izixhobo ezimbini zefilimu ye-photovoltaic eziphambili.
Kwelinye icala, egxile kwimfuno yemarike yasekhaya kwaye enceda ekufezekiseni injongo "yekhabhoni ephindwe kabini", uShenghong uhlola ngenkuthalo indlela entsha yophuhliso oluluhlaza kwaye uvelisa izinto ezintsha ukuze enze uthotho lweshishini lekhabhoni eliluhlaza nelingalunganga. Isityalo se-methanol esiluhlaza sekhabhoni diokside saseShenghong Petrochemical sisebenzisa itekhnoloji ye-patent ye-ETL ephucukileyo kwihlabathi liphela, eyilelwe ukufunxa iitoni ezili-150,000 zekhabhoni diokside ngonyaka, ezinokuguqulwa zibe ziitoni ezili-100,000 ze-methanol eluhlaza ngonyaka, kwaye emva koko zisetyenziselwe ukuvelisa izinto ezintsha eziluhlaza ezikumgangatho ophezulu. Ekunciphiseni ukukhutshwa kwekhabhoni, ukuphucula imeko-bume yendalo kunye nokwandisa uthotho lweshishini eliluhlaza, inentsingiselo entle kunye nefuthe elibalulekileyo lokulinganisa.
Ngokweengxelo, kwixesha elizayo, uShenghong uya kuhlala ebambelele kuphuhliso loqoqosho lokwenyani, athathe iingcambu kuphuhliso olusemgangathweni ophezulu, axhomekeke kubuchule besayensi nobuchwepheshe kunye nobuchwepheshe obuluhlaza, andise ngakumbi uthotho lwemizi-mveliso, enze "konke" kwenze umthombo "ogqwesileyo" wemizi-mveliso, enze "okukhethekileyo" enze "okuphezulu" kwemveliso esezantsi, kwaye azame ukuba yinkokeli kuphuhliso olusemgangathweni ophezulu kunye nomfumani wendlela yokuguqula nokuphucula imizi-mveliso.
Ibhulorho yaseWei
I-Weiqiao ibekwe kwindawo yama-422 kwiibhrendi ezingama-500 eziphambili kwihlabathi, inyuke ngeendawo ezingama-20 ukusuka kunyaka ophelileyo, kwaye lo ngunyaka wesihlanu ilandelelana apho i-Weiqiao Venture Group ibekwe kwiibhrendi ezingama-500 eziphambili kwihlabathi.
Ukususela ngo-2019, iWeiqiao Venture Group ibekwe phakathi kweempawu ezingama-500 eziphambili kwihlabathi okokuqala, yaba ngamashishini angama-500 aphezulu kwihlabathi kunye neempawu ezingama-500 eziphambili kwihlabathi, kwaye ifakiwe kuluhlu iminyaka emihlanu ilandelelana. Ngokweengxelo, kwixesha elizayo, iWeiqiao Venture Group iya kuqhubeka nokuphucula amandla olawulo lweempawu, yenze umsebenzi olungileyo ekwakheni uphawu, inamathele kubuchule bokwenza umgangatho, umgangatho weempawu zemithi, iphucule ngakumbi ukhuphiswano lwemarike kunye nempembelelo yeemveliso zeempawu ze "Weiqiao", idale ngenkuthalo uphawu oludumileyo kwihlabathi, kwaye izame ukwakha "uphawu lweWeiqiao", kwaye izame ukudala ishishini lokuvelisa elineminyaka elikhulu ubudala.
Isixeko saseBosideng
Uphawu lwaseBosideng lukwindawo yama-462, eli lixesha lokuqala uphawu lukhethwa.
Njengophawu oluphambili lwejakethi esezantsi eTshayina, iBosideng ibigxile kwicandelo lejakethi esezantsi kangangeminyaka engama-47, kwaye izimisele ukukhuthaza utshintsho lwejakethi esezantsi ukusuka kumsebenzi omnye wobushushu ukuya kutshintsho lwesayensi, lwefashoni nolwendalo, ibonelela ngeemveliso zejakethi esezantsi zobungcali kunye nezesayensi ngakumbi kubathengi basekhaya nabangaphandle.
IBosidang ibekwe njengophawu "oluphambili kwihlabathi leengcali zejekethi eziphantsi", kwaye ukuqatshelwa kophawu lwayo kugxile kakhulu ezintliziyweni zabantu. Ngokusebenzisa ubuchule besayensi nobuchwepheshe, iBosidang iseka unxibelelwano olufudumeleyo nabathengi. Izinga lokukhankanywa kokuqala kophawu, ixabiso eliyincomo kunye nodumo lubekwe kwindawo yokuqala kushishino, kwaye iBosidang down jacket ithengiswa kakuhle kumazwe angama-72 kuquka i-United States, iFrance ne-Itali.
Kwiminyaka yakutshanje, ukusebenza kweBosideng kuye kwanda, kwaye olu phawu luye lwaqatshelwa ngokubanzi yimarike kunye nabathengi. Kungekuphela nje ngokusebenza kwalo, kodwa kwanangenxa yophando oluqinileyo nophuhliso kunye nobuchule bokuvelisa izinto ezintsha malunga neemveliso.
Ngokusekelwe kuyilo olutsha kunye nobuchwepheshe obunelungelo lobunikazi, iBosideng yakhe imatrix yemveliso entsha, yamazwe ngamazwe neyahlukeneyo, kuquka ijakethi ekhanyayo nekhanyayo, uthotho olukhululekileyo lwangaphandle nolunye uthotho olutsha, kunye nejakethi yokuqala yetrench kule nkalo intsha, ephumelele amabhaso amaninzi aphesheya kunye namabhaso oyilo.
Ukongeza, ngokubonakalisa kwiNew York Fashion Week, Milan Fashion Week, London Fashion Week, ukuthatha inxaxheba kwimisebenzi yophawu olunzima njengeChina Brand Day, iBosideng iqhubekile nokwakha uphawu oluphezulu kwaye ibhale amanqaku aphezulu okunyuka kweempawu zasekhaya kwixesha elitsha. Ukuza kuthi ga ngoku, iBosideng ibiyintshatsheli yokuthengiswa kwe-down jacket kwimarike yaseTshayina kangangeminyaka engama-28, kwaye isikali se-down jacket sehlabathi siyakhokela.
Uphawu luphawu lomgangatho, inkonzo, udumo lusisiseko semithombo yamashishini ukuba athathe inxaxheba kukhuphiswano, ejonge phambili kwiimveliso ezininzi zelaphu nezempahla zokwakha amashishini akumgangatho ophezulu nokwakha uphawu oludumileyo kwihlabathi liphela.
Imithombo: Iintloko zeMichiza yeFayibha, iLaphu kunye neGarment Weekly, i-Intanethi
Ixesha leposi: Jan-05-2024