Indlela yokuvalelisa kwiNike, “uTiger Woods” kunye noTaylorMade baqalise uphawu olutsha lwefashoni yegalufa

Emva kokuphela kobudlelwane beminyaka engama-27 nenkampani enkulu yempahla yezemidlalo yaseMelika iNike nge-8 kaJanuwari, iTiger Woods, eyayineminyaka engama-48 ubudala ngelo xesha, kunye nenkampani yezixhobo zeGolf yase-US iTaylorMade Golf bafikelele kwintsebenziswano. Uphawu olutsha lwefashoni yegalufa iSun Day Red lwasungulwa. ITiger Woods yaqala ukusebenzisana neTaylorMade ngo-2017 kwaye okwangoku yenye yeenkwenkwezi ezintandathu zegalufa ezityikitywe yiTaylorMade.
Ngomhla we-13 kweyoMdumba, uTiger Woods waya kwisiganeko sokutyhilwa kwephawu leSun Day Red eCalifornia, esithi, “Eli lelona xesha lifanelekileyo ebomini bam… Ndifuna ukuba nephawu endinokuzingca ngalo kwixesha elizayo. Lisenokungakuncedi ukufezekisa iziphumo ezingakumbi, kodwa uya kujongeka ungcono kunangoku.”
Ngomhla we-15 kweyoMdumba, uTiger Woods wadlala kwiGenesis Invitational enxibe ijezi ethi “Sun Day Red”. Kubikwa ukuba iimveliso zolu phawu ziya kufumaneka ngokusesikweni ngoMeyi kulo nyaka, okokuqala e-United States naseKhanada kwi-intanethi, ngezicwangciso zokwandisa olu luhlu ukuya kwizihlangu zabasetyhini nezabantwana kunye neempahla.
Uphawu lweSun Day Red luyingwe enemigca eli-15, "15″" linani leenkulu uWoods aziphumeleleyo kumsebenzi wakhe.
Igama lophawu liphefumlelwe sisiko likaWoods lokunxiba i-top ebomvu ngexesha lomjikelo wokugqibela wetumente yegalufa nganye. “Konke kwaqala ngumama wam (uKultida Woods),” utshilo uWoods. Ukholelwa ukuba, njengeCapricorn, ubomvu ngumbala wam wamandla, ngoko ke bendisoloko ndinxiba iitumente ezibomvu ukuya kwegalufa ukusukela ndisemncinci kwaye ndiphumelele… Umdlali wam we-Alma, uStanford, ubomvu, kwaye sinxiba ubomvu ngosuku lokugqibela lomdlalo ngamnye. Emva koko, bendinxiba ubomvu kuyo yonke imidlalo endiyidlalileyo njengochwephesha. Ubomvu buyinto efanayo nam.”

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ITiger Woods kwiSun Day Red
Yasekwa ngo-1979 kwaye inekomkhulu eCarlsbad, eCalifornia, iTaylorMade ngumyili kunye nomvelisi wezixhobo zegalufa ezisebenza kakuhle, iibhola zegalufa kunye nezixhobo ezinemveliso eziphambili kushishino ezifana ne-M1 metalwoods, i-M2 irons kunye ne-TP5 Golf Balls. NgoMeyi 2021, iTaylorMade yathengwa yinkampani yabucala yaseMzantsi Korea iCentroid Investment Partners nge-$1.7 yeebhiliyoni.
UDavid Abeles, umongameli kunye ne-CEO yeTaylorMade Golf, uthe: “Esi asisosivumelwano sokuxhasa, asikuko nje ukuba abadlali bangene, sakha uphawu kwaye silindele ukuba izinto zihambe kakuhle. Lubambiswano olupheleleyo, olucacileyo noluzinikeleyo. Senza zonke izigqibo kunye.” Amajelo eendaba kushishino athi olu bambiswano lubonisa ukubheja kweTaylorMade Golf ukuba iTiger Woods isenamandla okuthengisa.
Ukuze akhokele ukusebenza kophawu lweSun Day Red, iTaylorMade Golf iqeshe uBrad Blankinship, ingcali yophawu lwezemidlalo, njengomongameli weSun Day Red. Kude kube yihlobo elidlulileyo, iBlankinship ibisebenzela iBoardriders Group, inkampani engumzali weempawu zempahla zangaphandle ezifana neRoxy, iDC Shoes, iQuiksilver kunye neBillabong, Ukususela ngo-2019 ukuya ku-2021, wayenoxanduva lokuqhuba iRvca, uphawu lwezemidlalo lwaseCalifornia oluphethwe yinkampani yolawulo lophawu lwase-US i-ABG.
UTiger Woods ngomnye wabadlali begalufa abaphumelele kakhulu kunabo bonke, eneminyaka engama-24 ubudala wabeka irekhodi lomdlali omncinci kunabo bonke, ngumdlali kuphela ophumelele zonke ii-majors ezine ngonyaka omnye, ixesha lokuphumelela laziwa ngokuba yi "Jordan of golf." Kwi-2019 Masters, uphumelele i-major yakhe ye-15 yomsebenzi wakhe, owesibini emva kukaJack William Nicklaus ngokuphumelela uninzi. Nangona kunjalo, kwiminyaka elishumi edlulileyo, umsebenzi kaTiger Woods uye wehliswa kukulimala. Udlale imidlalo emibini kuphela kwiPGA Tour kunyaka ophelileyo, kwaye uloyiso lwakhe lwakutshanje luza ngo-2020.
Intsebenziswano kaTiger Woods neNike yenye yezona zinto zibalulekileyo kwimbali yezemidlalo. Le ntsebenziswano ibe nefuthe elihle kakhulu kumacala omabini: Ukusukela ngo-1996 (unyaka uWoods aqala ngawo umsebenzi wakhe wobungcali), uWoods ufumene imali engaphezulu kwe-$600 yezigidi ngokusebenzisana kwaye wanceda ekukhuliseni amandla akhe eenkwenkwezi. Kwaye uTiger Woods wasebenzisa nefuthe lakhe ukunceda iNike ukuvula ishishini legalufa.
Ngomhla wesi-8 kweyoMqungu, uTiger Woods uqinisekisile ukuphela kwentsebenziswano yakhe yeminyaka engama-27 neNike kwisithuba sakhe kwiqonga leendaba zoluntu u-X: “Uthando nombono kaPhil Knight undihlanganise kunye neNike, iNike Golf kunye nam, kwaye ndiyambulela ngokusuka entliziyweni yam, kunye nabasebenzi kunye nabadlali abasebenze naye kolu hambo.” Abanye abantu baza kundibuza ukuba kukho na elinye isahluko kwaye ndifuna ukuthi 'Ewe!'”.
Kuyafaneleka ukukhankanya ukuba ngoSeptemba 2023, uWoods kunye nophumelele iGrammy Award izihlandlo ezili-10, umculi odumileyo waseMelika uJustin Timberlake, intsebenziswano eManhattan, eNew York, bavula ngokusesikweni ibha yokuzonwabisa yezemidlalo ekumgangatho ophezulu iT-Squared Social. Le bar ikwasebenzisana neNEXUS Luxury Collection, inkampani yehlabathi yophuhliso lwezindlu kunye nolawulo lweehotele, kunye ne-8AM Golf, ishishini legalufa elithengisa izinto eziphilayo.

 

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Ixesha lokuthumela: Matshi-08-2024