Kutshanje, ngokutsho kwewebhusayithi yeWall Street Journal Chinese ibike ukuba i-CEO yeNike uJohn Donahoe uthe kwi-imeyile ukuba inkampani iza kunciphisa i-2% yabasebenzi bayo. I-Nike iqeshe abantu abamalunga nama-83,700 kwihlabathi liphela, kwaye iqikelela ukuba inkampani inganciphisa imisebenzi engaphezu kwe-1,600.
KwiGreater China, iNike igqibe ukuyekiswa emsebenzini ngo-2020, inani labantu abayekiswayo emsebenzini yi-20%, malunga nabantu abangama-400, kwaye kukho abasebenzi abamalunga nama-2,000 kwiGreater China.
UTang Ruoxiu ukwathe inkampani iza kusebenzisa izixhobo ukwandisa utyalo-mali kwiindidi ezifana nothotho lwemidlalo, iimpahla zabasetyhini kunye nophawu lwaseJordan. Olu jikelezo lokugxothwa emsebenzini akulindelekanga ukuba luchaphazele abasebenzi kwiivenkile zeNike kunye namaziko okusasaza, kwaye aluyi kuchaphazela abasebenzi kwiqela leNike elivelisa izinto ezintsha.
Kubikwa ukuba ukuncitshiswa kwabasebenzi kuqale nge-16 kaFebruwari kwaye kwathatha iveki. Ikota yesithathu yezemali yeNike iphela nge-29 kaFebruwari, kwaye kulindeleke ukuba kuncitshiswe abanye abasebenzi ekupheleni kwale kota nakwixesha elizayo.
Kwintlanganiso yeziphumo zikaDisemba 2023, abaphathi beNike babhengeze iindleko zohlengahlengiso ezifikelela kwi-$400-450 yezigidi kwisiqingatha sesibini sonyaka-mali ka-2024, ikakhulu ezinxulumene nentlawulo yokuyekiswa kwenkampani. Kwangaxeshanye, iNike ibhengeze ingeniso yekota yesibini ye-$13.4 yezigidigidi kunye nenzuzo epheleleyo ye-$1.6 yezigidigidi, eyahlangabezana neyadlula ulindelo lwabahlalutyi.
Nangona kunjalo, imeko yokuthengisa yahlukene, kwelinye icala, ukukhuthazwa kweBlack Friday kunye neDouble Eleven, intengiso inamandla, kwaye imfuno ngaphandle kweholide iphantsi kunokuba bekulindelwe. Ngokuphathelele iimarike ezincinci, imeko-bume yezoqoqosho eGreater China, eYurophu, eMbindi Mpuma naseAfrika iphantsi koxinzelelo.
Ibhengeza iziphumo, iNike yehlise uqikelelo lwayo lwentengiso lwemali ka-2024 kwaye ilindele ukuba ingeniso yonyaka wonke ikhule malunga ne-1%, ihle kakhulu kuneqikelelo lwayo lwangaphambili lokukhula kwedijithali ephakathi. Le nkampani iqaphele ukuba inkcitho yabathengi ngononophelo, ishishini elibuthathaka kwi-intanethi kunye nemisebenzi yokukhuthaza enzima ichaphazele inzuzo.
I-Nike inesicwangciso sokunciphisa iindleko se-$2 yeebhiliyoni kwiminyaka emithathu ezayo, kuquka ukwenza lula ukuhlelwa kweemveliso, ukuphucula ukusebenza kakuhle kwekhonkco lokubonelela ngempahla, ukusebenzisa ubungakanani, ukwandisa ukuzenzekela, ukwenza lula ulwakhiwo lwenkampani, kunye nokuphucula amandla okuthenga. Ikwaphawula utshintsho kwisicwangciso senkampani - ukugxila kwinzuzo endaweni yokukhula kwentengiso emva kokuba imiba ephezulu yempahla isonjululwe.
Imithombo: Ukuprinta nokuGqiba kweLaphu, iWall Street Journal
Ixesha leposi: Februwari-19-2024