Ikhutshwe ngo-2025 ethi “Iimpawu zeMpahla eziPhambili ezingama-50 kwihlabathi liphela ngokwexabiso”: Iimpawu ezi-4 zaseTshayina zingene kuluhlu, zifaka isantya esitsha kuphuhliso lorhwebo lwangaphandle
Kutshanje, iBrand Finance, iarhente ephambili yokuvavanya ixabiso leempawu zaseBritane, ikhuphe ngokusesikweni i-2025 ethi “Iimpawu zeZimpahla eziPhambili ezingama-50 zeHlabathi ngokweXabiso” (Iingubo 50 2025). Olu luhlu alubonisi nje kuphela utshintsho kwimbonakalo yeempawu zorhwebo lwehlabathi kodwa lukwabonisa impumelelo yeempawu zaseTshayina kwimarike yamazwe ngamazwe — iimpawu ezine zaseTshayina (kuquka ezo zivela eHong Kong, eTshayina), ezifana ne-Anta kunye neBosideng, ziphumelele kolu luhlu, zifaka amandla amatsha kuphuhliso lorhwebo lwangaphandle lwempahla lwaseTshayina.
IChanel ithatha indawo ephambili; Iimpawu zaseFransi zikhokela ezili-10 eziphezulu
Kuluhlu lwalo nyaka, uphawu lwaseFransi olunexabiso eliphezulu iChanel lufumene indawo ephezulu ngexabiso lophawu lwe-USD 37.913 yeebhiliyoni, lunezinga lokukhula elimangalisayo lonyaka le-45.4%, ngaloo ndlela luba lolona phawu lwempahla luxabisekileyo kwihlabathi. Olunye uphawu lwaseFransi, iLouis Vuitton, lubekwe kwindawo yesibini ngexabiso lophawu lwe-USD 32.917 yeebhiliyoni kunye nezinga lokukhula le-2.1%. INike, uphawu lwaseMelika lwempahla yezemidlalo, lufumene indawo yesithathu ngexabiso lophawu lwe-USD 29.428 yeebhiliyoni, nangona ixabiso lophawu lwalo lehle kancinci nge-1.5% xa kuthelekiswa nonyaka ophelileyo.
Okuphawulekayo kukuba, iimpawu zaseFransi zithatha isiqingatha seendawo ezili-10 eziphezulu kwihlabathi. Ukongeza kwiChanel kunye neLouis Vuitton, iHermès, iDior, kunye neCartier zibekwe kwindawo yesi-4, yesi-8, kunye neyesi-9 ngokulandelelana, zibonisa amandla amakhulu eFransi kwicandelo lempahla kunye neempahla zodidi oluphezulu. Ngaphezu koko, iRolex yaseSwitzerland ibonise ukusebenza okugqwesileyo, ibekwe kwindawo yesi-5 ngexabiso lophawu lwe-USD 18.772 yeebhiliyoni kunye nezinga lokukhula lonyaka le-36.0%. I-Adidas yaseJamani ithathe indawo yesi-6 ngexabiso lophawu lwe-USD 18.484 yeebhiliyoni kunye nezinga lokukhula le-27.9%. I-Zara, uphawu lwefashoni ekhawulezayo yaseSpain, ibekwe kwindawo yesi-7 ngexabiso lophawu lwe-USD 18.086 yeebhiliyoni. Nangona kunjalo, iGucci yase-Itali yaba lolona phawu kuphela kwii-10 eziphezulu olunezinga elibi kakhulu - ixabiso lophawu lwayo limi kwi-USD 11.358 yeebhiliyoni, ukwehla konyaka kwe-23.6%.
Iimpawu zeMpahla ezili-10 eziphezulu kwihlabathi liphela ngo-2025 ngokwexabiso
Amandla aseTshayina: Iimpawu ezi-4 kuluhlu, i-Anta kunye neBosideng zikhokela amathuba amatsha kurhwebo lwangaphandle
Kuluhlu lwamazwe angama-50 aphezulu kwihlabathi liphela kulo nyaka, zizonke iimpawu ezine ezivela eTshayina (kuquka ilizwekazi laseTshayina kunye neHong Kong, eTshayina) zifikelele kwinqanaba eliphezulu. ZiyiChow Tai Fook (eHong Kong, eTshayina), iAnta (eTshayina), iLao Feng Xiang (eTshayina), kunye neBosideng (eTshayina). Oku kubonisa ukuphucuka okuqhubekayo kokuqatshelwa kwamazwe ngamazwe kunye nokukhuphisana kwimarike kweempawu zempahla zaseTshayina.
- IChow Tai Fook: Njengophawu olumeleyo kwicandelo lobucwebe nempahla eHong Kong, eTshayina, iChow Tai Fook ibekwe kwindawo yama-22 ngokusebenza okuzinzileyo kwimarike, isebenza njengekhadi elibalulekileyo kwiimveliso zobucwebe zaseTshayina ukuba zingene kwimarike yehlabathi.
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- I-Anta: Ikwindawo yama-28, i-Anta iqhubekile nokuphucula ubuchule bempahla yayo yezemidlalo kwiminyaka yakutshanje ngokusebenzisa ubuchule betekhnoloji kunye nentsebenziswano neziganeko zamazwe ngamazwe (ezifana nokuxhasa iMidlalo yeOlimpiki). Iimveliso zayo ezifana ne-“KT7″ zamkelwe kakuhle kwiimarike zaphesheya, nto leyo ebeka isiseko esiqinileyo seempawu zempahla yezemidlalo zaseTshayina sokwandisa iindlela zorhwebo lwangaphandle.
- ILao Feng Xiang: Ikwindawo yama-38, iLao Feng Xiang ifumene isikhundla kwimarike yehlabathi yobucwebe kunye nempahla ngenxa yelifa layo lophawu oludala lwenkulungwane kunye noyilo olutsha kwimisebenzi yobugcisa bendabuko. Iimveliso zayo zithengiswa kumazwe amaninzi nakwiindawo, nto leyo eyenza ukuba ibe yimodeli yokudibanisa inkcubeko yendabuko yaseTshayina kunye nempahla yanamhlanje.
- IBosideng: Ikwindawo yama-45, iBosideng igxile kuphuhliso lobungcali lweemveliso ze-downjacket. Ngokuphucula uthungelwano lwayo lokubonelela kunye nokwandisa uthungelwano lweevenkile zaphesheya, iye yangena kancinci kancinci kwiimarike eziphezulu ezifana neYurophu ne-United States, yaba ligunya eliphambili phakathi kweempawu zempahla zaseTshayina eziya kwihlabathi liphela.
Ngokwembono iyonke yolu luhlu, imeko-bume yeempawu zempahla zehlabathi ngo-2025 ibonakalisa umkhwa "wokukhula okuzinzileyo kwiimpawu eziphezulu, ukwahluka phakathi kweempawu zezemidlalo, kunye nokunyuka kweempawu zengingqi". Iimpawu zodidi oluphezulu kunye neempawu zemidlalo zobungcali (ezifana neRolex kunye neAdidas) zigcine ukukhula okuphezulu, ngelixa ezinye iimpawu zefashoni ekhawulezayo kunye nezemveli (ezifana neGucci) ziphantsi koxinzelelo lokulungiswa. Kwangaxeshanye, iimpawu ezivela kwimimandla efana neTshayina neKhanada (umz., iLululemon) zikhawulezisa impumelelo yazo, zifaka amandla ahlukeneyo kushishino lwempahla lwehlabathi. Phakathi kwezi ntuthuko, ukufakwa ngokudibeneyo kweempawu zaseTshayina kuluhlu akubonisi nje kuphela impumelelo yokuphucula ishishini leempahla zasekhaya laseTshayina kodwa kuvula neendlela ezintsha kwimarike yorhwebo lwangaphandle. Kwixesha elizayo, njengoko iimpawu ezifana neAnta kunye neBosideng ziqinisa ngakumbi ubukho bazo kwiimarike zaphesheya, urhwebo lwangaphandle lwempahla lwaseTshayina kulindeleke ukuba lufikelele kwimpumelelo enkulu kwicandelo eliphezulu nelinobungcali.
Ixesha leposi: Oktobha-14-2025